2012.02.06

Yubari Melon KitKats

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Yubari Melon KitKats

If you’ve ever been in South Korea or Japan, one of the surprising things you might notice is how much melons cost at supermarkets. It’s insane! And wow, do they love their melons. The Yubari King Melon is a cantaloupe variety from Hokkaido which sells for $50 - $100 in Japanese department stores, and now there’s a regional limited edition KitKat as well.

This colorful box contains four full-size bars, wrapped in pairs. I usually tend to prefer the more elegant box designs, but this one is just so warm and happy and gaudy that I can’t help but like it. Which is interesting, because you never hear about Hokkaido being warm at all. Snow, yes, and sheep. Wild sheep chases. And sheep men.

Anyway!

One thing that Nestle does really well is that first whiff of fragrance when you tear open the foil wrapping. This one is no exception, with a bright, clearly identifiable melon aroma. The color is a little strange, a rich reddish-brown, with little hints of bright orange near the corners. Texture-wise, the chocolate seems a little firmer, waxier maybe, than other Japanese KitKats I’ve had recently.

Biting in, the taste is really quite nice, an initial hit of milk chocolate giving way to a pretty spot-on cantaloupe flavor. I have to comment on the size as well: it’s been so long since I had a full-size KitKat that I’d forgotten how much bigger they are! Having that much more helped me appreciate the flavor in a way that’s hard with, say, a tiny petit-sized bar.

My only gripe was a lingering aftertaste that turned a bit unpleasant after a minute or so. You might want to chase these with a glass of water.

By the way, there was a time I would’ve thought this was the grossest thing ever. When I was young I actually used to gag on the flavor of honeydew and cataloupe. Can you imagine? Luckily, this is one of those things that has gotten better as I get older. Mmm, melons.

More Japanese KitKats.

tags: candy , japan , kitkats

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