Okay, those Gatorade ads? The ones where athletes crumble into pieces from dehydration? Those are so wrong. I have that dream all the time — I really don’t need to see it happening while I’m awake.

Added: Hum. Who would have thought I’d been spelling desiccation incorrectly all these years?

  • Oh, those activate my squick-o-meter like nothing else! I wonder who Burger King's ad agency is sometimes, what with that and the subservient chicken stuff...

  • It's plain awful. I am reminded of the losers of a recent test on The Apprentice &#151 the allegedly refreshing quality of a face soap is conveyed by runners dousing themselves with said goopy liquid during a marathon. It is disgusting. So so wrong... only not as wrong as those creepy "Wake Up with the King" Burger King ads...

  • LeDiva

    Yeah. Ick. I guess some ad exec had just seen T2 and wanted to show off.

    Although I find the ad particularly ironic so closely on the heels of the report that overhydration can be just as dangerous to runners and other athletes.

blog comments powered by Disqus

Powered by
Movable Type 5.2
neonepiphany dot com